Fortunate for us, Madison County Tourism has always been the type of client to let us jump into the driver’s seat of the tour bus and take the wheel. A dream client, really. Along with their creative management team, we have helped expand upon their tourism marketing since 2004. We began with our discovery process and developed a targeted brand campaign that worked, plain and simple. We saw a steady increase in overnight stays every single year. We managed media – both traditional and online – we developed unique direct mail campaigns and we designed and managed an annual travel guide for them. We continue to market to the masses as well as to niche groups, such as wedding planners and avid skiers, designing microsites and creative online ads to promote these activities. We developed a new website presence for the county and continue to create and manage their e-communications.