OCNB

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OCNB is a community bank with branches in Oswego and Onondaga Counties.

Challenge: OCNB’s locations in Onondaga County were not very well-known in the local community. In an area with a different bank on every four-corner stop, OCNB needed to set itself apart from their competition in order to attract new customers.

Idea: OCNB lacked an identity. After ABC met with several employees from all areas of their bank, they determined that what set OCNB apart from their competition was that they were truly, always there when you need them.

From that discovery came: “The OCNB Guy”. A sort of mascot for the bank, the OCNB Guy would represent everything that OCNB stood for: helpfulness, attentiveness and always taking care of you with all your banking needs, day or night. ABC wrote and produced television spots, print ads, billboards, in-branch signage and other materials featuring the OCNB Guy.

Results: Success! Most of the feedback was from face to face interactions in the bank branches. Many new accounts were opened from new customers within a two-month time span.

Employees of OCNB were very pleased with the humorous and fun-loving campaign. An April 24, 2006 press release announced a merger between Alliance Bank and OCNB.