Madison County Tourism

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Madison County is located in the middle of New York and is home to quaint villages, beautiful scenery, agri-tourism including the Fenner wind farm and home to Colgate University and Cazenovia College.

Challenge: Although Madison County thrives in agri-tourism and has amazing history and attractions within its borders, the county struggled to capture overnight stay visits.

Idea: Without an abundance of multiple room accommodations ABC Creative Group needed to focus on what the area did have, quaint villages, unique shopping, and amazing B and Bs and Inns.

By positioning Madison County as the perfect place to go when you really want to have a special getaway, we created a very effective marketing campaign based on research that overwhelmingly pointed to the best target demographic for this county, couples.

We developed a strategic plan that would position the county as the most romantic solution for those special occasions, whether it be a birthday or an anniversary or even Valentines Day. A unique tagline was created: Reserved For a Special Occasion.

Through extensive online marketing, print and other creative advertising and marketing opportunities, ABC has truly made Madison County the place to go for a special, memorable getaway with a loved one.

Results: Since beginning the strategic marketing plan in 2005, Madison County has seen a continued, steady growth in their overnight visits that resulted in increased occupancy tax revenue.

An additional targeted marketing effort to increase shoulder month (November through March, a time of year when most tourism attractions and hotels struggle) was proven successful as the county saw an increase in overnight stays that time of year.