Smoky the Bear’s Got Nothing on ABC’s Statewide Fire Prevention Campaign.

Although fire prevention and life safety is a universally significant topic, it is especially vital to one of ABC’s clients, the Firemen’s Association of the State of New York (FASNY). As a statewide resource for fire prevention and life safety knowledge, FASNY must stay ahead of the curve and find fresh new ways to promote it every year – that’s where ABC’s creativity comes into play.

Though FASNY’s fire prevention related educational efforts continue non-stop year-round, there is particular emphasis on October, the official Fire Prevention and Life Safety Month. For over ten years now, ABC has been assisting FASNY with managing a statewide campaign for fire prevention and life safety, brainstorming different ways to involve the community with fire departments, schools and other organizations to spread awareness and promote everyday participation in safe practices.

ABC has helped FASNY develop an annual poster contest in which children from Kindergarten through fifth grade in schools across the state are encouraged to create a drawing with a safety message and enter it to win a spot in FASNY’s future fire prevention materials, such as in calendars, activity books and educational handouts. Another key project interweaving the community with local fire departments is an essay contest for students in grades four through eight statewide to express their take on fire safety and enter their writing to be judged at sectional, county and state level. Contests and activities promoting knowledge of fire prevention and life safety not only help satisfy the minimum requirements as set forth by The New York State Department of Education, but they unite different facets of the community to recognize a common goal of safety in all that we do. The children who participate in these programs are honored with statewide recognition for sharing their safety knowledge as are their schools and fire departments.

The promotion of a statewide campaign for fire prevention and life safety is a win – win – win situation: FASNY wins, communities across the state win, and ABC wins!

If your company has an important cause to promote with which ABC might be able to help, contact us for ideas at 315-471-1002 or info@abccreativegroup.com.