ABC Creative Group Presents at
Syracuse Biz Buzz.
On May 27, 2010, ABC Creative Group's Joe Stabb presented two lectures at Syracuse Biz Buzz Social Media Conference.
The event, held at the OnCenter in Syracuse, NY, was attended by roughly 250 individuals from businesses of all sizes, from throughout Central New York. The attendees were eager to learn about social media topics and how they can improve their social media marketing communication efforts.
ABC Creative Group's presentations covered two different topics: The first, "Real ROI of Social Media" and the second, "Social Media Management Tools." These two topics were well attended with the second having standing room only!
Here are some quick tidbits from each presentation:
Real ROI of Social Media
- Make sure you are measuring everything (E-mail communications, website, social media, blogs, etc...) and tracking user responses.
- Have a social media marketing plan that outlines your goals and objectives, then make sure you are accurately measuring and reading your analytics to see if you are meeting your goals and objectives.
- Make changes and updates regularly based on your user traffic and your analytics results.
Social Media Management Tools
- Cross-promote all of your digital marketing communication tactics.
- Help your viewers see all of the information that you are making available in different formats.
- Many companies currently have an average of 3-5 social media profiles to manage.
- Use a tool that will help you manage and monitor your social media spaces.
- Remember, you will still need to visit the actual social media spaces, as a tool cannot do everything for you.
If you would like to talk more in depth about how to measure your social media ROI, a management tool for you, or need any kind of help with your social media marketing communications, contact us today. You can view the "Social Media Management Tools" presentation on The Idea Drawer and leave your comment or question.
